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Johan Berndtsson

Designer turned entrepreneur, advisor, and investor. CEO at Ambition. On the board of Touchtech and Vizcon. Co-founder of inUse and the From Business to Buttons conference (both sold in 2017).

📍 Varberg, Sweden https://johanberndtsson.com

#7 When I’m with you, I want to be WITH you

I spend most of my days in meetings. Often physical ones. The majority of these meetings are incredibly meaningful and interesting. In these meetings, especially if they’re one-on-one, I want to be 100% present. I do not want to worry about what time it is or about finishing in

#6 From Classroom to Career: How to Land Your First UX Job

Students often ask me how to land their first UX job. My answer? Start as early as possible—ideally, the very moment you begin considering a career in this field. If you’re just beginning your journey in Interaction Design, Service Design, UX Design, or a related field—congratulations! You’

#5 Sliding Doors and Student Career Counselors

Next week, 406,000 hopeful applicants will find out if they’ve been accepted to any of the Swedish universities or university colleges. Among them is my youngest son, Simon. We’re hoping he’ll get into the international business program he’s aiming for, but if he doesn’t,

#4 Google and the Innovator’s Dilemma: From PageRank to Perplexity

Remember when Google revolutionized web search with its PageRank algorithm? Developed by Larry Page and Sergey Brin in the late 1990s, PageRank determined a webpage’s importance based on the number and quality of links to it, much like academic citations measure research impact. This innovation quickly made Google the

#3 Profits, AI-Driven Growth, and the Silver Lining: Thoughts on the Current Job Market in Design

Last week, I visited my friend Martin Thörnkvist at Media Evolution in Malmö. Martin, a creative role model, has been a constant source of inspiration through his work with Media Evolution and The Conference. While we enjoyed our coffee in the Futures Library, Martin pointed to a photo shoot happening

#2 Performance Anxiety: The Difficult Second Issue

500?! From zero to 500 subscribers in less than a week? And many of you are people I genuinely look up to. After posting last week’s issue and seeing my subscriber count skyrocket, I suddenly realized what I had done. A newsletter? Really? Writing something new and at least

#1 Without purpose, I suck

At the beginning of high school, essay-writing felt anxiety-inducing and laborious. I remember sitting there, reading the assignment, and doing my best to craft a text that would meet the teacher’s expectations. A week later, I received my grade: D. Then something changed. Instead of just trying to complete

I’m starting a newsletter

I’m starting a newsletter. It’s not for you. It’s for me. I know. The world does not need another newsletter. You don’t need another newsletter. But I love writing. And I’ve promised myself to spend more time writing going forward. So, I’m doing this