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A collection of 62 issues

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#11 Health and Taxes: Should Companies Pay for Sick Leave?

– Hello! I’m calling from the National Federation of Small Businesses (Småföretagarnas Riksförbund). Do you have a minute? Usually, I end sales calls quickly, but this one piqued my curiosity. – Sure, go for it. – We advocate for reducing payroll taxes and eliminating the employer’s responsibility to pay for sick

#10 Want to Impress? Trust the Process

I’ve spent years meeting with CEOs, VPs, and upper management—both as a board member and advisor. These rooms can feel intimidating, filled with decision-makers who expect results. My role is often to help make the product or service perform better. Still, despite decades of experience, I sometimes

#9 Saying Yes: How One Small Decision Sparked 30 Years of Entrepreneurship

Yes. Such a small word—yet it has the power to change the trajectory of your life completely. This week, I celebrate 30 years as an entrepreneur. One yes led to another and, eventually, to a career I could never have predicted. It all began during a summer job at

#8 The Key to Closing Performance Gaps: Quantitative Indicators and Qualitative Insights

When optimizing business performance, numbers often steal the show. And here’s the thing. They should. But to really understand what’s happening, you have to dig deeper. The most important insights aren’t captured in spreadsheets. Last week, my Ambition colleagues and I organized after-work events in Gothenburg

#7 When I’m with you, I want to be WITH you

I spend most of my days in meetings. Often physical ones. The majority of these meetings are incredibly meaningful and interesting. In these meetings, especially if they’re one-on-one, I want to be 100% present. I do not want to worry about what time it is or about

#6 From Classroom to Career: How to Land Your First UX Job

Students often ask me how to land their first UX job. My answer? Start as early as possible—ideally, the very moment you begin considering a career in this field. If you’re just beginning your journey in Interaction Design, Service Design, UX Design, or a related field—congratulations! You’

#5 Sliding Doors and Student Career Counselors

Next week, 406,000 hopeful applicants will find out if they’ve been accepted to any of the Swedish universities or university colleges. Among them is my youngest son, Simon. We’re hoping he’ll get into the international business program he’s aiming for, but if he doesn’t,

#4 Google and the Innovator’s Dilemma: From PageRank to Perplexity

Remember when Google revolutionized web search with its PageRank algorithm? Developed by Larry Page and Sergey Brin in the late 1990s, PageRank determined a webpage’s importance based on the number and quality of links to it, much like academic citations measure research impact. This innovation quickly made Google the

#3 Profits, AI-Driven Growth, and the Silver Lining: Thoughts on the Current Job Market in Design

Last week, I visited my friend Martin Thörnkvist at Media Evolution in Malmö. Martin, a creative role model, has been a constant source of inspiration through his work with Media Evolution and The Conference. While we enjoyed our coffee in the Futures Library, Martin pointed to a photo shoot happening

#2 Performance Anxiety: The Difficult Second Issue

500?! From zero to 500 subscribers in less than a week? And many of you are people I genuinely look up to. After posting last week’s issue and seeing my subscriber count skyrocket, I suddenly realized what I had done. A newsletter? Really? Writing something new and at least