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Ambition

In 2021, I co-founded Ambition to empower designers and help innovative organizations grow. With over 20 consultants and a network of 100+ partners, we deliver consulting services to enhance design capabilities and drive client growth. A key initiative is Ambition Empower, a membership program offering continuous professional development in UX, product, and service design. Below, you’ll find all posts tagged #Ambition.

#32 Big Ideas, Lasting Impact: Creating the Perfect Conference Experience for 2025

The room was buzzing with energy. I was in Amsterdam, attending my first-ever conference, completely wide-eyed, surrounded by pioneers—Hiroshi Ishii, Amy Bruckman, Christopher Alexander. Big ideas from big stages. That experience shaped my vision of what conferences should be. But is this really the best format? I love people.

#29 Have You Ever Regretted Selling inUse?

I’m in Lisbon. My wife is attending a conference, and I’m here as her +1. Knowing I’d have plenty of time on my own, I reached out to Bruno Figueiredo before arriving to see if he was up for a coffee. We had never met before, but

#12 Convenience or Manipulation: Play Next and Autoplay

It's 11 p.m. I really ought to go to sleep. Play next? 5, 4, 3, 2, 1… Ok… Just one more. Have you ever binge-watched shows too late because of the "Play Next" feature? I know I have. Convenient? Definitely. Manipulative? Without a doubt. Problematic?

#9 Saying Yes: How One Small Decision Sparked 30 Years of Entrepreneurship

Yes. Such a small word—yet it has the power to change the trajectory of your life completely. This week, I celebrate 30 years as an entrepreneur. One yes led to another and, eventually, to a career I could never have predicted. It all began during a summer job at

#8 The Key to Closing Performance Gaps: Quantitative Indicators and Qualitative Insights

When optimizing business performance, numbers often steal the show. And here’s the thing. They should. But to really understand what’s happening, you have to dig deeper. The most important insights aren’t captured in spreadsheets. Last week, my Ambition colleagues and I organized after-work events in Gothenburg and

#1 Without purpose, I suck

At the beginning of high school, essay-writing felt anxiety-inducing and laborious. I remember sitting there, reading the assignment, and doing my best to craft a text that would meet the teacher’s expectations. A week later, I received my grade: D. Then something changed. Instead of just trying to complete