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Business

A collection of 25 issues

#13 User Research as Risk Management: Aligning with Decision-Makers

"You know we would like to do tests and research, but there is no time right now.” Jan Andresen recently followed up on my post about trusting the process. He asked how I handle situations where decision-makers want to skip the research and move straight to implementing a solution.

#11 Health and Taxes: Should Companies Pay for Sick Leave?

– Hello! I’m calling from the National Federation of Small Businesses (Småföretagarnas Riksförbund). Do you have a minute? Usually, I end sales calls quickly, but this one piqued my curiosity. – Sure, go for it. – We advocate for reducing payroll taxes and eliminating the employer’s responsibility to pay for sick

#9 Saying Yes: How One Small Decision Sparked 30 Years of Entrepreneurship

Yes. Such a small word—yet it has the power to change the trajectory of your life completely. This week, I celebrate 30 years as an entrepreneur. One yes led to another and, eventually, to a career I could never have predicted. It all began during a summer job at

#3 Profits, AI-Driven Growth, and the Silver Lining: Thoughts on the Current Job Market in Design

Last week, I visited my friend Martin Thörnkvist at Media Evolution in Malmö. Martin, a creative role model, has been a constant source of inspiration through his work with Media Evolution and The Conference. While we enjoyed our coffee in the Futures Library, Martin pointed to a photo shoot happening

#1 Without purpose, I suck

At the beginning of high school, essay-writing felt anxiety-inducing and laborious. I remember sitting there, reading the assignment, and doing my best to craft a text that would meet the teacher’s expectations. A week later, I received my grade: D. Then something changed. Instead of just trying to complete