Business Performance

When AI services make building software cheaper, what happens to the old “build vs buy” decision, and what happens to the need for product and design competence inside the companies that usually just buy software? A few weeks ago I was in a meeting. The topic was a new procurement

I’ve been talking to a lot of boards and leaders lately. Everybody agrees: customer-centricity is essential for long-term growth and profitability. It sounds straightforward—prioritize the customer, align leadership, and empower teams. But even though everyone agrees, it rarely gets done. The gap isn’t in understanding the importance—

"You know we would like to do tests and research, but there is no time right now.” Jan Andresen recently followed up on my post about trusting the process. He asked how I handle situations where decision-makers want to skip the research and move straight to implementing a solution.

When optimizing business performance, numbers often steal the show. And here’s the thing. They should. But to really understand what’s happening, you have to dig deeper. The most important insights aren’t captured in spreadsheets. Last week, my Ambition colleagues and I organized after-work events in Gothenburg and