inUse

In 2002, I co-founded inUse together with some friends. inUse evolved into one of Scandinavia’s leading Business, Service, and UX design agencies, with over 100 designers, researchers, and strategists. We had offices in Stockholm, Gothenburg, Malmö, and a satellite in Denver, serving clients like AstraZeneca, Panasonic, and IKEA. To expand our reach, we sold inUse in 2017. I stayed on to lead the organization until late 2019. Below, you’ll find all posts tagged #inUse.

#1 Without purpose, I suck

At the beginning of high school, essay-writing felt anxiety-inducing and laborious. I remember sitting there, reading the assignment, and doing my best to craft a text that would meet the teacher’s expectations. A week later, I received my grade: D. Then something changed. Instead of just trying

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