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Purpose

A collection of 5 issues

#56 Stepping Aside: Nathalie Tindsjö is the New CEO at Ambition

– I can lead this company for five years. After that, someone else should take over. In February 2021 Jane Murray, Cecilia Brunemark and I started Ambition. Offices were closed, all meetings were online, the pandemic had turned an entire industry upside down. Not entirely unlike October 2002, when my co-founders

#29 Have You Ever Regretted Selling inUse?

I’m in Lisbon. My wife is attending a conference, and I’m here as her +1. Knowing I’d have plenty of time on my own, I reached out to Bruno Figueiredo before arriving to see if he was up for a coffee. We had never met before, but

#20 The Designer’s Guide to Saving the World

As designers, many of us entered this field to make people’s lives easier, better, and more fun. But in a world facing crises, is that enough? Democracies are slowly turning into autocracies as polarization and weaponized social media deepen divides. Economic inequalities are worsening as wealth gaps grow. The

#1 Without purpose, I suck

At the beginning of high school, essay-writing felt anxiety-inducing and laborious. I remember sitting there, reading the assignment, and doing my best to craft a text that would meet the teacher’s expectations. A week later, I received my grade: D. Then something changed. Instead of just trying to complete