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User Research

A collection of 12 issues

#10 Want to Impress? Trust the Process

I’ve spent years meeting with CEOs, VPs, and upper management—both as a board member and advisor. These rooms can feel intimidating, filled with decision-makers who expect results. My role is often to help make the product or service perform better. Still, despite decades of experience, I sometimes

#8 The Key to Closing Performance Gaps: Quantitative Indicators and Qualitative Insights

When optimizing business performance, numbers often steal the show. And here’s the thing. They should. But to really understand what’s happening, you have to dig deeper. The most important insights aren’t captured in spreadsheets. Last week, my Ambition colleagues and I organized after-work events in Gothenburg