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UX

User Experience (UX) is not about making things look good; it’s about solving problems and creating solutions to achieve meaningful results for the intended audience. For more than thirty years, UX has been at the absolute core of everything I've done. Below, you’ll find all posts tagged #UX.

#23 Seven Predictions for 2025

What will the new year hold for tech, business, and UX? Predicting the future is always risky—there's no quicker way to look foolish—but who can resist the challenge? Here's my take on what 2025 might bring. 1. Incremental Progress 2025 isn't likely

#21 Skip the Research, We Already Know Our Users

Imagine spending months developing a new feature, only to find out it doesn’t resonate with your customers—despite feeling confident that you "knew" what they wanted. Sound familiar? This scenario plays out more often than we think. Decision-makers sometimes ask me: “What’s the point of research

#19 Your Ears, Not Your Eyes: Augmented Reality is Already Here

Google Glass, Microsoft HoloLens, Magic Leap 2, Meta Orion… Each of these products has likely cost billions of dollars in development and marketing without commercial success. But what if augmented reality (AR) is already here—just not in the way we think? We bought a pair of Google Glasses when

#18 Tunnel Vision: Remote Research vs Empathy

A few weeks ago, I got to catch up with Steve Portigal, author of Interviewing Users and track leader at Ambition Empower. We talked about what’s changed over the years, including the rise of remote research—often at the expense of traditional field studies. Many years ago, after completing

#15 I Hate People… But I Love Money

“Hey. Look. I hate people, but I love money. And the only way you’re going to make money is by making sure this works really really well for people.” A few months after we started inUse, Ingrid and I met with a CEO for a potential client. This was

#12 Convenience or Manipulation: Play Next and Autoplay

It's 11 p.m. I really ought to go to sleep. Play next? 5, 4, 3, 2, 1… Ok… Just one more. Have you ever binge-watched shows too late because of the "Play Next" feature? I know I have. Convenient? Definitely. Manipulative? Without a doubt. Problematic?

#10 Want to Impress? Trust the Process

I’ve spent years meeting with CEOs, VPs, and upper management—both as a board member and advisor. These rooms can feel intimidating, filled with decision-makers who expect results. My role is often to help make the product or service perform better. Still, despite decades of experience, I sometimes find

#8 The Key to Closing Performance Gaps: Quantitative Indicators and Qualitative Insights

When optimizing business performance, numbers often steal the show. And here’s the thing. They should. But to really understand what’s happening, you have to dig deeper. The most important insights aren’t captured in spreadsheets. Last week, my Ambition colleagues and I organized after-work events in Gothenburg and

#7 When I’m with you, I want to be WITH you

I spend most of my days in meetings. Often physical ones. The majority of these meetings are incredibly meaningful and interesting. In these meetings, especially if they’re one-on-one, I want to be 100% present. I do not want to worry about what time it is or about finishing in

#6 From Classroom to Career: How to Land Your First UX Job

Students often ask me how to land their first UX job. My answer? Start as early as possible—ideally, the very moment you begin considering a career in this field. If you’re just beginning your journey in Interaction Design, Service Design, UX Design, or a related field—congratulations! You’

#5 Sliding Doors and Student Career Counselors

Next week, 406,000 hopeful applicants will find out if they’ve been accepted to any of the Swedish universities or university colleges. Among them is my youngest son, Simon. We’re hoping he’ll get into the international business program he’s aiming for, but if he doesn’t,