UX Design

A few weeks ago, I got to catch up with Steve Portigal, author of Interviewing Users and track leader at Ambition Empower. We talked about what’s changed over the years, including the rise of remote research—often at the expense of traditional field studies. Many years ago, after completing

Students often ask me how to land their first UX job. My answer? Start as early as possible—ideally, the very moment you begin considering a career in this field. If you’re just beginning your journey in Interaction Design, Service Design, UX Design, or a related field—congratulations! You’

Next week, 406,000 hopeful applicants will find out if they’ve been accepted to any of the Swedish universities or university colleges. Among them is my youngest son, Simon. We’re hoping he’ll get into the international business program he’s aiming for, but if he doesn’t,

Last week, I visited my friend Martin Thörnkvist at Media Evolution in Malmö. Martin, a creative role model, has been a constant source of inspiration through his work with Media Evolution and The Conference. While we enjoyed our coffee in the Futures Library, Martin pointed to a photo shoot happening