#7 When I’m with you, I want to be WITH you
I spend most of my days in meetings. Often physical ones. The majority of these meetings are incredibly meaningful and interesting.
In these meetings, especially if they’re one-on-one, I want to be 100% present. I do not want to worry about what time it is or about finishing in time for what’s next. I do not want to look at my watch. But eventually, I have to, and when I do, the conversation inevitably breaks down.
– Oh, are we out of time?
– No, not at all, please continue.
– Where were we…
The concept of "calm technology" was first introduced by Mark Weiser and John Seely Brown in the mid-1990s. The fundamental idea is to design information technologies that fit seamlessly into our environment and operate in the periphery of our awareness. The goal is to reduce the stress and cognitive load that technology can impose, making it more intuitive and harmonious with our daily activities.
I’d love for everyone who creates digital solutions to become more mindful of the principles of Calm technology, both the original ones and the expanded ones formulated by Amber Case many years later.
I’d also love for Apple to give me the superpower of 100% attention. My Apple Watch already knows when I’m in a meeting. Please, tap my arm five times gently when five minutes remain, and then two times, more distinct, when it’s time to say goodbye. This way, I can start to summarize the meeting in time, end it calmly and productively, and – most importantly – stay focused throughout the whole meeting.
As we continue to integrate technology into every aspect of our lives, it’s crucial that we, as designers and technologists, prioritize the human experience.
Let’s challenge ourselves to create tools that enhance our focus, not fracture it. Let’s ensure our solutions empower rather than distract. Let’s help people stay present in the moments that matter most.